How do you want to be perceived? There are many elements that contribute to how prospects and clients view your company and your products or services, including packaging, logos, user interfaces, website, and, perhaps even more important, the positioning statements you use to market your solutions.


The image you want to present to the world should be clear and consistent. Your website, logo, tag-lines, business cards, and even your office lobby should portray a powerful message of who you are and what it will be like to do business with you.


Your prospects and customers are going to position your products and services in their minds and in relation to your competition. Choosing the right position and driving it home in your features, services, packaging, and messages will help your firm take ownership of the place in the market you want the most.