FUNDING STRATEGIES
Who should be investing in your company? Raising capital during the start-up and early stages of a technology company is a complex process that requires selecting the right strategy, preparing compelling presentations, getting in front of the right firms, and negotiating a reasonable investment agreement.
 

SELECTING A STRATEGY

Depending on the stage of your business, you might be considering  bootstrapping your business, approaching angel investors, finding a  corporate investor, or approaching the venture community for a round of capital. Which strategy is right for you? What should you be considering as you determine the course for your funding strategy?

MAKING A COMPELLING PRESENTATION

Savvy investors will expect you to answer four critical questions before they will consider making an investment:

  • Do you solve a big hairy problem?
  • Are you addressing an enormous market opportunity?
  • What is your barrier to entry?
  • Is your team up for the task?

GETTING IN FRONT OF INVESTORS

Even if you have created the next Google or Facebook, you will not have fund-raising success unless you can get in front of potential investors and make your compelling pitch. Developing a strategy for marketing your firm to the investment community is essential to success.

NEGOTIATING THE INVESTMENT AGREEMENT

Raising capital is just the beginning--then you have to make good on your promises. The company graveyards are full of failures that did not raise sufficient capital to get them to the next stage or discovered too late that there were gotchas in the investment agreement that led to a change in the leadership of your company. What should you be watching for as you enter into negotiations?